All strategic digital projects at Eintracht Frankfurt are bundled in the clubs 100%-subsidiary EintrachtTech Ltd., responsible for the internal digital professionalisation and the development of new digital business models that reach far beyond the stadium borders. EintrachtTech plays a central role in securing the club’s present and future financial independence and growth potential using a holistic and far-reaching approach.
In a first phase, EintrachtTech started with the introduction of a proprietary platform. This created a central, secure environment in which Eintracht's current and future digital services are united. An environment that provides a secure home for all fan and customer data, while at the same time ensuring independence from large technology firms and guaranteeing the company's own data sovereignty.
The guiding principle: we want to make our fans' interactions easier, faster and better—but not at any price. Data protection and the relationship with our fans are the focus and are fundamental to all products and services, starting at the club and extending beyond the stadium to the entire region.
Furthermore, our digital strategy is characterised by a holistic and far-reaching approach that is unique in the Bundesliga. It starts at the club and extends beyond the stadium to the entire region.