Data is often fragmented and digital touchpoints inconsistent towards users – our new platform-based digital ecosystem changes this.
The various modules of the digital platform cover all core processes of a professional sports club or stadium operator and thereby harmonize collected data across all digital channels. This offers extensive strategic possibilities for digital development of a club.
The guiding principle is to bundle all digital touchpoints between fan and club, ensuring better understanding of and optimal service towards your fans. All platform data remains centrally managed by the club or stadium operator, not third parties.
The flexible platform architecture and our app as the emotional frontend towards your fans ensure transparent and comprehensible processes towards fans and lay the foundation for innovative, data-driven business models.
Optimal digitization: Core processes of a professional sports club and stadium operator
Modern digital ticketing system for sports events and concerts
Content module for targeted distribution in all formats
Interaction features (sweepstakes, polls) to foster fan engagement and loyalty
E-commerce marketplace for selling merchandise in app and web
Modern frontend integration in our strongly individualized and tailored app, customized to your needs
Backend administration for required functional processes of your organization (content, merchandising, ticketing, service management, etc.)
Single Sign-On (SSO) functionality
Strategic development: Business model expansion
- Establishment of additional, innovative digital marketing opportunities, allowing for effective and data-driven new assets that can be sold to partners and sponsors
- Flexible e-commerce marketplace with the ability to integrate and sell products and services from external partners
- Mixed cart processing for products and services like tickets, merchandise, Club TV etc.
- Flexible mobile payment system based on a virtual debit card and Apple Pay/Google Pay interface
- Integration and distribution of third-party/partner content
- Implementation of digital services in and around the stadium
The modules – The 360-degree view
With our white-label solution, data no longer ends up with third parties, but only with you. You and your users benefit from data sovereignty with full GDPR compliance. This offers high security standards and direct influence on how you would like to run the customer journey. All platform modules can be individually tailored to the needs of a club and/or stadium operator, covering all digital touchpoints.
Single Sign-On & Fan-CRM
One login for all platform services allows for all user data to be gathered in one central backend administrator (“control center”) that allows to trace all relevant user transactions. Additionally, we will make sure that the platform is integrated with all relevant third-party systems within your IT architecture.
App
The club app as an emotional frontend to your fans offers clear user orientation with full flexibility – you decide which content you want to display to which user groups, which prices you want to show your members or which engagement features you want to make available to your power users.
Ticketing & Wallet
Sale and management of tickets with features like ticket forwarding, ticket exchange and in-app wallet – the wallet can even be used for additional items such as parking tickets or partner products.
Marketplace
Many shops, one cart – benefit from one central checkout, allowing for mixed shopping carts and strong upselling potential. No more need for an external product management system.
Content store & Interaction
Integration with your content management system and display of all common content and media types.
Analytics
Control of all digital club processes and development of data-driven business models
Payment
Bank account-independent payment system (via Apple & Google Pay) developed and operated by Deutsche Bank.
Not 'off-the-shelf' – The platform must suit you individually
Interested? Let’s talk – we have created a modular and highly individualized product to meet your specific requirements. All modules are individually customizable, headless and interface-based.