PRESERVING TRADITION...
Eintracht Frankfurt stand for tradition, passion and diversity. In addition to the club’s deep roots in Frankfurt and the region, Eintracht are known far beyond the Rhine-Main region for emotionally charged stadium visits and a powerful fan base. The club has always been guided by a strong set of values of tolerance, cosmopolitanism and internationality.
... AND SHAPING SUSTAINABILITY
As a club with one of the largest memberships in the world, Eintracht Frankfurt are aware of their social responsibility to set an example. Through our business activities, we want to make concrete contributions to addressing environmental and social challenges. A strong understanding of values and culture is the basis, and taking responsibility is a matter of course.
A HOLISTIC UNDERSTANDING
In addition to sporting success, Eintracht Frankfurt have the goal of making a contribution to society and the environment, while at the same time safeguarding the club’s own competitiveness in times of global challenges.
To this end, the club already developed a holistic sustainability strategy in 2021, which is based on the three dimensions of sustainability: environment, social (social responsibility) and governance (corporate governance), or ESG for short.
As part of the strategy, 25 fields of action were defined which enable the structuring and measurability of activities. In these, we implement initiatives and projects today and in the future, and continuously measure our progress with the help of the custom-made ESG tool and rating system. ESG topics are embedded through clearly defined responsibilities across the relevant specialist departments and incorporated into the further development of processes.
Magdalena Moyat is responsible for managing the ESG division at Eintracht Frankfurt Fußball AG.
25 FIELDS OF ACTION
Five focus topics
- The eagle on the chest. A passion that has thrilled and united fans and members of Eintracht Frankfurt in the region and beyond for decades. Eintracht Frankfurt are characterised by a strong bond and identification between the club and its fans and members.
- Our aim is to continue giving our fans and members a strong voice in the future and to strengthen their rights. This also includes raising awareness of sustainability and creating opportunities to get involved in specific club projects.
- Speaking out and taking a stand is part of who we are. Cosmopolitanism, diversity and tolerance are firmly anchored in our DNA and are non-negotiable basic principles at Eintracht Frankfurt.
- Our aim is to stand firmly against all forms of discrimination. We promote gender equality and equal opportunities, inclusion and participation, diversity and cohesion.
- Taking on social responsibility and making an active contribution to social cohesion is one of Eintracht Frankfurt's fundamental beliefs. This commitment ranges from exercise initiatives for children and young people to support for the homeless, from refugee or Covid aid to important remembrance work.
- Our aim is to continue developing and supporting social initiatives and projects, as well as entering into partnerships with charities and foundations to support people in a wide range of life situations wherever support is needed.
- Innovation can help bring environmental, social and economic goals together. In selected innovation projects, we assess how energy and material consumption can be reduced.
- Our aim is to test digital solutions that address specific environmental or social challenges. For example, the 'Arena of IoT' offers a suitable playground for testing innovative technologies together with partners.
- Climate change mitigation and environmental protection concern us all. Eintracht Frankfurt are aware that the club’s business activities, particularly match operations, impacts on the environment.
- We are exploring ways to reduce our emissions and energy consumption, and to use natural resources sparingly. At the same time, we recognise that there is further need for action.
