ClubSocial Commitment
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Where we come from. What is happening. What needs doing.

Taking a stance against racism, exclusion, discrimination, populism and the far right while standing for diversity, integration and togetherness; these are values which Eintracht Frankfurt has always lived by and continues to live by. They are deeply rooted in the club’s culture. Anyone who wears Eintracht’s colours is part of a big family.

“Frankfurt never forgets” describes a collective awareness of the past, present and future. Eintracht does not forget …

… its roots

Neither its own history and the importance the club and city place on diversity, nor the victims of racism and discrimination.

… what is happening

The club takes an unequivocal stance against incidents involving racism and injustice.

… what needs doing

The club is aware of its responsibility in the here and now, and of the need to communicate and reaffirm its stance and values on a regular basis.

It is more than just a slogan. It underlines an unequivocal position. It is a promise, and a reminder, of the social responsibility of the club, its members and its fans.

The club has frequently made its position clear on the issue in the past, be it through its teams or through individual players and officials at public appearances. Or indeed through the Eintracht Museum, which, among other things, has addressed the club’s National Socialist past and repeatedly made calls for greater awareness and remembrance. Then there are Eintracht Frankfurt’s fans, who have taken a clear stance through a number of initiatives. Eintracht has been honoured several times in a variety of ways for its commitment, action and campaigns.

One city. One club. Against racism, fascism and homophobia
The Eintracht colours at the “Run for Democracy” in Frankfurt – in 2024, exactly 75 years after the German Basic Law came into effect. Together with numerous other participants, the Eintracht family gathered in front of St. Paul’s Church to take a stand for democratic values.
A graffiti near Deutsche Bank Park commemorating the victims of the racist terrorist attack in Hanau.
In spring 2023, the teams sent a clear message ahead of Eintracht U21’s home match against TSV Steinbach II: “In Eintracht – United against racism and exclusion”!
On the first anniversary of the racist terrorist attack in Hanau in 2021, Eintracht joined the call of the “February 19 Initiative” with special warm-up shirts bearing the message #SayTheirNames.
A memorial plaque at the former Theresienstadt concentration camp, installed in 2019.
“We are ashamed of everyone who shouts against us” – these words appear alongside the portrait of Anthony Yeboah in Frankfurt-Niederrad.
In the early 1990s, Eintracht fans displayed a clear message against right-wing extremism on a banner at the stadium fence.
A clear message from Helmut “Sonny” Sonneberg, Holocaust survivor and long-time close companion of the Eagles.
Eintracht Frankfurt supports the campaign “No place for racism!”.

Jerseys with a message

With the support of main sponsor Indeed, among others, Eintracht has addressed the issues of diversity and racism on several special-edition jerseys:

  • 1992/93: “My friend is a foreigner”
  • 2017/18: Fan initiative “United Colors of Frankfurt: Eintracht lives from diversity”
  • 2019/20: “Room for Diversity”
  • 2019/20: #blacklivesmatter
  • 2023/24: TENT (non-profit organisation Tent Partnership for Refugees)
From the 2017/18 season: “United Colors of Frankfurt – Eintracht thrives on diversity.”
From the 2019/20 season: “Room for Diversity.”
In the DFB Cup semi-final of the 2019/20 season, Eintracht wore the slogan #blacklivesmatter on the front of their jerseys.
“My friend is a foreigner” – the 1992/93 campaign was a response to the xenophobic attacks in Rostock and Mölln. In December 1992, Eintracht also wore a jersey bearing this message across the chest.
In October 2023, main sponsor Indeed gave up the shirt front to the non-profit organisation Tent Partnership for Refugees.

Taking a stand

Taking a stand against racism and anti-Semitism. Safeguarding the Jewish way of life is a key responsibility of Eintracht Frankfurt. Remember. Recall. Never forget – and act accordingly. Do not remain silent.

Open your eyes and your ears!

Helmut ‘Sonny’ Sonneberg, Holocaust survivor and close friend of the club

Frankfurt never forgets.